Case Study

Wilder Harrier Dog Kibble Exploits Invasive Carp Catch

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About this Case Study

Wilder Harrier produces pet food from alternative protein sources, including farmed insects and invasive fish. This case study examines the nature-related opportunity from its dog food line made of silver carp, an invasive species from China present in the Mississippi River.

Key outcomes

  • Wilder Harrier’s product helps address ecosystem degradation caused by invasive species in North American waterways.
  • From selling over 10,000 bags of dog food made from silver carp, Wilder Harrier generated about CAD 400,000 in revenue.
  • The company raised about USD 3.2 million in seed funding before entering an accelerator in 2022.
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