Case Study

Phool Cleans Up with Upcycled Incense and Bio-leather

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About this Case Study

This case study examines the financial opportunity created by Phool in addressing local water and waste impacts. The Indian company upcycles floral waste from temples into incense, compost and bio-leather, preventing pesticide pollution into water bodies and promoting circular economy practices.

Key outcomes

  • Phool primarily markets its bio-leather as an input for other companies, but has also developed bags, wallets and shoes using this material.
  • The company has raised at least USD 11.7 million since 2017 and is on track to double its annual revenue to USD 15 million in 2024.
  • Notable investors include IAN Fund, Tata’s Social Alpha (FISE) and IIT-Kanpur.
Download Case Study (Phool Cleans Up with Upcycled Incense and Bio-leather)

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